Capstone

For our Capstone project we were asked to show multiple executions of the brand/idea across multiple formats. I chose to create a band called 13 Symphonies and named their first album Olympia. 13 Symphonies is a Greek-Pantheon inspired band from varying locations in New England. They are meant to resemble the 13 Olympians. I chose to target a Gen Z/ Millennial age group because of the interest in greek mythology media (ex Percy Jackson, God Of War, Hades, Starbucks, Nike, Song Of Achilles)